Hey,

i'm hafid

Hey, I'm

hafid

A Product Designer keen on mobile apps and interactions.
Always aiming to craft memorable experiences by delight (and a few other things).

A Product Designer keen on mobile apps and interactions. Always aiming to craft memorable experiences by delight.
(and a few other things)

(01)

Impact first
approach

From discovery to delivery and everything in between, I focus on what genuinely moves the product forward. I don’t waste time on vanity metrics unless they help us make better decisions. My goal is to ship meaningful features and be proud of the work we deliver.

(02)

Thoughtful
prototypes

Every interaction is intentionally designed to support business goals and improve the user experience. I iterate quickly, using prototypes to answer specific questions, test assumptions, and validate ideas early. Expect frequent dogfooding and guerrilla testing throughout the process.

(03)

Frictionless
delivery

I work across product and brand with care and precision. Tracking plans and interview guides are prepared early, before specifications are finalized. Every asset is organized, documented, and ready to use by developers, designers, and CRM team.

(04)

Seamless
handoffs

I collaborate with developers, QA engineers, and product teams from day one. I anticipate potential pain points and prepare what’s needed to address them. My tickets are written in Gherkin to keep requirements clear and reduce ambiguity.